The Accent New York City company building software and communication solutions in partnership with
young startups.
The main goal for the branding was to oppose the tropes and trends of the tech sector, showing pragmatism and clearity in a striking manner.
To bring this fresh look, inspiration outside of the tech world was necessary, such as the rigorous yet colorful architecture of Ricardo Bofill and the prominent colors of artist James Turrell.
The main goal for the branding was to oppose the tropes and trends of the tech sector, showing pragmatism and clearity in a striking manner.
To bring this fresh look, inspiration outside of the tech world was necessary, such as the rigorous yet colorful architecture of Ricardo Bofill and the prominent colors of artist James Turrell.
Branding, Motion Design
Branding and Motion Design: Jean Wojciechowski