Master Beyond Food Experience A new master developed by renowed culinary school Hofmann and Elisava design school to merge gastronomy, art direction and spatial design.
The identity aims to subvert the classical french cuisine aesthetics, implementing a custom version of a Didot/Bodoni, typefaces that are often associated with this visual universe. The typeface created is ironic, inspired by pasta cutting shapes. Mixed with unconventional type setting, the overall identity brings a fun take on culinary tropes while maintaining the structure and rigor that a master needs to have.
The identity aims to subvert the classical french cuisine aesthetics, implementing a custom version of a Didot/Bodoni, typefaces that are often associated with this visual universe. The typeface created is ironic, inspired by pasta cutting shapes. Mixed with unconventional type setting, the overall identity brings a fun take on culinary tropes while maintaining the structure and rigor that a master needs to have.
Branding, Type Design
Creative Direction: Josep Puy, Nicolas Venturelli
Design: Jean Wojciechowski
Motion Design: Cristina Demingo
Design: Jean Wojciechowski
Motion Design: Cristina Demingo