Persona is a set of publications highlighting the modest and humble beauty of flowers. Editorial design, photography, and type design are used to create an understated yet strong aesthetic that
emphasizes each graceful and delicate structure found in flowers. To further explore this concept, a custom typeface was created - this typeface captures the warmth and classic aspect of Old Style/ Garalde serif fonts with subtle design choices that resemble the Art Nouveau period, a design movement known for its organic and fluid shapes inspired by nature.
In this issue, Transcendência, flowers are interpreted as divine, or palpable representations of beauty that go beyond the flower itself. The poem "Song of the flower", by Khalil Gibran, accompanies the photos, helping to reinforce the general concept and to provide further insight about the pictures as the reader goes through the pages.




















































Persona Issue N˚1 - 
Transcendência





Persona is a set of publications highlighting the modest and humble beauty of flowers. Editorial design, photography, and type design are used to create an understated yet strong aesthetic tha emphasizes each graceful and delicate structure found in flowers. To further explore this concept, a custom typeface was created - this typeface captures the warmth and classic aspect of Old Style/ Garalde serif fonts with subtle design choices that resemble the Art Nouveau period, a design movement known for its organic and fluid shapes inspired by nature.

In this issue, Transcendência, flowers are interpreted as divine, or palpable representations of beauty that go beyond the flower itself. The poem "Song of the flower", by Khalil Gibran, accompanies the photos, helping to reinforce the general concept and to provide further insight about the pictures as the reader goes through the pages. See all of the photos here.


Design Fields
Art Direction
Editorial
Photography

Art Direction and Editorial

Jean Wojciechowski



Photography

Jean Wojciechowski
Daniel Fernando


© 2020 Jean Wojciechowski. All rights reserved.