Kaizen Kanji Symbol


Color Palette


Kaizen Odontologia

For the rebranding of Kaizen, the company was looking to appear modern and technological, to attract new customers, while maintaining its already established base of clients.

In order to do that, the path chosen for the rebrand was to mix the Japanese ancestry of the founders with their Brazilian upbring. The result is a logo, iconography and typography indicating Japanese precision, simplicity and technological aspects, with a color palette and shapes that are organic and fluid, nodding both to Brazilian empathy, warmth, and hospitality, and Japanese Zen and Wabi-sabi culture.

Design Studio 

AJ Architects

Design Fields
Visual Identity, Typography

Dentist Clinic

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