Wordmark













Kaizen Kanji Symbol


Iconography




Color Palette




Typography


















































Kaizen Odontologia




For the rebranding of Kaizen, the company was looking to appear modern and technological, to attract new customers, while maintaining its already established base of clients.

In order to do that, the path chosen for the rebrand was to mix the Japanese ancestry of the founders with their Brazilian upbring. The result is a logo, iconography and typography indicating Japanese precision, simplicity and technological aspects, with a color palette and shapes that are organic and fluid, nodding both to Brazilian empathy, warmth, and hospitality, and Japanese Zen and Wabi-sabi culture.

Design Studio 
Massimo

Architecture Render 
AJ Architects

Design Fields
Visual Identity

Sector
Dentist Clinic


© 2020 Jean Wojciechowski. All rights reserved.