Firstories is a company that provides DNA tests and reports. The company divides itself into specific categories such as Baby First, regarding babies’ DNA tests related to health, gender and paternity; or Ancestry First, regarding tests related to ancestry composition, DNA relatives and so on. The proposed identity shows a DNA string encompassing different shapes representing each section of the company. The categories also received unique logos and colors.
Visual identity proposal made for and with Trapped in Suburbia (The Hague, Netherlands) during internship.